WONDER MEOW - Congee for Infants and Childs
喵小侠婴幼儿辅食粥
喵小侠婴幼儿辅食粥
WONDER MEOW是一个年轻的婴幼儿食品品牌，致力于探索更适合中国儿童的健康饮食方案。结合这款儿童粥的产品优势，我们在设计上将中西方食文化相融合，并通过塑造一个WONDER MEOW厨师的卡通形象，营造了一个活泼、有感染力的烹饪场景，强化了产品的视觉记忆点。
在包装画面上，不同口味的儿童粥有不同表情的卡通形象，而“厨师帽”形状的盖子也成为了品牌符号的一部分，“厨师帽”的造型在功能上更好的便于儿童打开包装，且在销售陈列上起到了差异化的效果。
包装采用内袋加封套的形式，我们设计了互动机制，当消费者拿到产品时便可以直接打开包装“锅盖”的部分，从而看到内袋上的食物照片和信息，保留食欲感的同时增加产品的趣味性，以此来促进消费者的购买欲望。
通过这样的设计方式，使整个产品体验变得直观且有趣，很好的提升了消费者的互动感受。
WONDER MEOW is a young baby food brand dedicated to exploring healthy foods that are more suitable for Chinese children. Combining the advantages of this children’s porridge product, we have integrated Chinese and Western food cultures in the design, and created a vivid scene, a cartoon image of a WONDER MEOW chef, which has distinctive visual effect.
On the packaging, different flavors have different cartoon images with different facial expressions, and the lid in the shape of “chef’s hat” is a part of the brand symbol. The “chef’s hat” lid is more convenient for children to open functionally and has a differentiated effect on sales display.
The packaging is in the form of an inner bag with a cover. We make it interactive for consumers to directly open the “pot lid” part of the package and see the food photos and information on the inner bag. In this way, we stimulate the appetite and add interest on the product, so as to excite their desires to buy.
The whole product experience becomes intuitive and interesting because it is designed in this way, which greatly improve the customer’s interactive experience.
在包装画面上，不同口味的儿童粥有不同表情的卡通形象，而“厨师帽”形状的盖子也成为了品牌符号的一部分，“厨师帽”的造型在功能上更好的便于儿童打开包装，且在销售陈列上起到了差异化的效果。
包装采用内袋加封套的形式，我们设计了互动机制，当消费者拿到产品时便可以直接打开包装“锅盖”的部分，从而看到内袋上的食物照片和信息，保留食欲感的同时增加产品的趣味性，以此来促进消费者的购买欲望。
通过这样的设计方式，使整个产品体验变得直观且有趣，很好的提升了消费者的互动感受。
WONDER MEOW is a young baby food brand dedicated to exploring healthy foods that are more suitable for Chinese children. Combining the advantages of this children’s porridge product, we have integrated Chinese and Western food cultures in the design, and created a vivid scene, a cartoon image of a WONDER MEOW chef, which has distinctive visual effect.
On the packaging, different flavors have different cartoon images with different facial expressions, and the lid in the shape of “chef’s hat” is a part of the brand symbol. The “chef’s hat” lid is more convenient for children to open functionally and has a differentiated effect on sales display.
The packaging is in the form of an inner bag with a cover. We make it interactive for consumers to directly open the “pot lid” part of the package and see the food photos and information on the inner bag. In this way, we stimulate the appetite and add interest on the product, so as to excite their desires to buy.
The whole product experience becomes intuitive and interesting because it is designed in this way, which greatly improve the customer’s interactive experience.
